Cookie Policy
My Smile Avenue Cookie Policy
1. What is a Cookie?
Cookies are small pieces of data stored on your device (such as a computer, mobile phone, or tablet) when you access our websites (the “Sites”). Cookies help us recognize returning users and enhance your browsing experience. Each cookie has an expiration date depending on its purpose.
Like most commercial websites, we use cookies for several reasons. By using our Sites, you consent to the use of cookies as described in this Cookie Policy and in our Privacy Policy.
2. What Cookies Do We Use?
We use both first-party cookies (set by our Sites) and third-party cookies (set by external servers). The cookies we use fall into several categories.
3. Required or Essential Cookies
These cookies are necessary for the Sites to function properly. For example, authentication cookies are set when you log in and help identify you during a browsing session. Essential cookies may also be automatically created to ensure the website operates correctly.
4. Functionality Cookies
Functionality cookies support enhanced website features. They may store your preferences—such as username or language selection—prevent repeated form submissions, and generally improve your user experience.
5. Preference Cookies
Preference cookies remember your choices, such as language settings or regional preferences. This allows us to customize the website based on your needs.
6. Social Media Cookies
These cookies track how you interact with social media features. They enable sharing content, supporting integrations, and delivering more relevant social-media-based advertisements.
7. Analytics Cookies
Analytics cookies gather information about how you use the Sites. This includes understanding which pages are visited most frequently, identifying errors, measuring advertising effectiveness, and analyzing overall performance. The data collected is aggregated and does not personally identify individual users.
8. Targeting or Advertising Cookies
We may use cookies to deliver advertisements for our services on third-party websites. For example, after visiting our Site, you might see related ads elsewhere online.
These cookies may track advertisement performance and help remember your browser over time. Third-party advertising networks may also collect IP addresses or other information to provide personalized ads and measure campaign effectiveness.
9. How to Manage Cookies
You may manage, disable, or delete cookies through your browser settings.
- First-Party Cookies: Adjust your browser settings to reject or delete cookies. Please note that disabling some cookies may impact website functionality.
- Third-Party Cookies: You may opt out of personalized ads through industry tools such as:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- Google Analytics browser add-ons and Google Ad Settings
Most browsers allow cookie management under “Settings,” “Options,” or “Preferences,” including:
Chrome, Firefox, Internet Explorer, Microsoft Edge, and Safari (iOS).
10. List of Cookies Used by My Smile Avenue
Essential Website Cookies
| Name | Category | Expiry | Description |
|---|---|---|---|
| language | Functional | 1 Day | Tracks visitor language preference |
| PHPSESSID | Functional | Session | Preserves user session state |
| wp-settings* | Functional | 1 Year | Stores WordPress settings |
| ci_session | Functional | 1 Day | Clears session when the browser closes |
| currency | Functional / E-Commerce | 1 Day | Tracks visitor’s currency |
| chat-window | Functional / Chat Tool | 1 Day | Stores chat window status |
| TawkConnectionTime | ChatBot / Functional | 1 Day | Tracks chat connection |
| viewedOuibounceModal, hp_popup, hidepopup | Functional | 1 Day | Tracks pop-up activation |
| spu_, spruceup_, effects_* | Functional | 1 Day | Tracks site effects and interactions |
Analytics and Customization Cookies
| Name | Category | Expiry | Description |
|---|---|---|---|
| __utma | Google Analytics | 2 Years | Distinguishes users and sessions |
| __utmb | Google Analytics | 30 Minutes | Determines new sessions/visits |
| __utmc | Google Analytics | Session | Session tracking |
| __utmz | Google Analytics | 6 Months | Stores traffic source/campaign info |
| __utmv | Google Analytics | 2 Years | Stores custom variables |
| _ga | Google Analytics | 2 Years | Generates statistical data |
| _gid | Google Analytics | 1 Day | Generates statistical data |
| DSID, IDE, FLC, AID | Google DoubleClick | 2 Years | Stores unique IDs and ad data |
| MUID, MUIDB | Bing | 2 Years | Stores analytics data |
| sb, xs, spin, wd, act | Session | Stores analytics and tracking data | |
| fr | 3 Months | Stores encrypted Facebook ID | |
| GPS | YouTube | Session | Tracks device location for YouTube videos |
| PREF | YouTube | 8 Months | Tracks YouTube usage statistics |
| VUID | Vimeo | 2 Years | Stores video player settings |
This is a representative list. For a complete list of cookies and their details, please contact us or review your browser’s cookie management tools.